Thursday, December 4, 2025
Ignite the mind.

Category: iThink!

When your headline victim-shames, change your gender narrative and use of language

As the 16 Days of Activism continues to set the tone on gender mainstreaming, at LightRay Media, we believe the language used in the media either empowers or disempowers. It can also inspire a call to action or normalise the status quo of no action. It can challenge and speak truth to power or become a lap dog instead of a watchdog.

As media organisations, your biases are revealed in the headlines of your stories, narrative spin, gender voices or lack of it, the tone, manner and language we deploy. 2023 is the year that holds the media to become more accountable in its reportage going forward. The media, creates the kind of society it creates and foster. Just a kobo for your thought.

By admin , in Ignite Inside stories iThink! Super Conscious Woman Series , at December 2, 2023

Journalism as a business or social activism? A perspective on CJID’s Annual Media Conference

The appointment of media practitioners at the prime of their career as media aides and the issue of compromise, concerns on the rise of media distortion by the media, narrative reporting on maternal and health issues, the digital evolution and more became hot topics for introspection.

A media and communications expert, Shakirudeen Bankole, shares deep insights, perspectives and takeaways from the conference.

By admin , in Ignite iThink! , at November 30, 2023

LightRay 100 Women in Media Leadership Policy Document

“Unlike traditional guidelines, this policy is a dynamic response to the evolving dynamics within the media landscape. It equips media organizations with the tools and insights needed to ensure gender mainstreaming and cultivate a gender-balanced media environment. By fostering fairness, diversity, and equity in news reporting, the policy advocates for inclusivity at all levels of media management.” – President, Guild of Radio Managers (Private).

By admin , in Ignite iThink! Super Conscious Woman Series , at November 6, 2023

To be a woman in leadership, you have to deliver and be consistent and pull up other women along – Tolulope Adeleru-Balogun

Tolulope Adeleru-Balogun’s command on radio gets you listening the first time you listen to her. She took on controversial topics and was not afraid in a courageous way to lay it straight when needed. From a dream when she was a young girl to become a lawyer, her path takes her exactly where her journey should be about. Currently the Head of Programmes, News Central, her skillset cuts across Corporate MC, Multimedia Broadcast Journalist, Media Consultant and Trainer.

As Head of Programmes, she oversees content, programming, scheduling, makeup, producers, video editors, graphics, library, and more. She also anchors on-air programmes, hosting the business show and exclusive interviews.

In this Special Exclusive Series of LightRay 100 Women in Media Leadership Policy Drive, she takes us on her remarkable journey in the media showing how important taking a career stock is a powerful way to reinvent one’s modest accomplishments, thoughts on new career trajectory(ies), and how to keep the passion alive. Why don’t you grab a seat and just travel with us in this interesting read, eh? (wink!)

By admin , in Ignite iThink! Super Conscious Woman Series , at November 6, 2023

It takes a community that supports Women into Leadership Positions – Ugochi Oluigbo

Ugochi Oluigbo, is a passionate freelance environmental journalist recognised for her creative storytelling, insightful interviews, and engaging content around climate on TV and online. For Oluigbo, motherhood is a defining moment in a woman’s career trajectory. To excel and crash the glass ceiling, she explains women need all the support they can overcome imposed barriers to advance in their career. It takes a community of friends, familiar environment, spousal support, a great network of colleages and circle of influence she says to succeed, especially during the phase of early motherhood and parenthood.

Now learning French as her new language living in France, Oluigbo takes us on her remarkable journey in the media and the stories behind her many awards. One of the insights she shared with us is to always remember to draw the line between volunteerism and charging a fee as a financial changing mindset for more financial independence and success.

Grab a seat, pour some cool water into a glass and enjoy this special series of Women in Media Leadership Policy Drive supported by Wole Soyinka Centre for Investigative Journalism, #ReportWomen and Gates Foundation.

By admin , in Ignite iThink! Super Conscious Woman Series , at November 1, 2023

Women in Media Leadership: How personal branding, managing office politics, mentorship, seizing opportunities and pursuing your goals unflinchingly leads to more rewards and success – Mercy Abang

When Mercy Abang speaks, you listen. As a matter of fact, you naturally zone into her with a 360-degree focus. She’s an outstanding firebrand in journalism and a powerful storyteller. We go all the way to Berlin, Germany, in this inspiring journey with her in her leadership role for our Special LightRay! 100 Women in Media Leadership Policy drive, supported by Wole Soyinka Centre for Investigative Journalism, #ReportWomen and Gates Foundation, Abang gives deep insights on how to seize opportunities, manage office politics no matter where you find yourself; how to develop your mental health awareness skills, become more astute in the business of media and how using marketing and promotional skillset in selling your brand is a powerful way to get your foot in the door for more career growth, breakthroughs, and success stories. To enjoy this exclusive interview, turn out all distractions and focus on every line you read. You’ll be glad you did. That’s the magic of Abang!

By admin , in Ignite iThink! Super Conscious Woman Series , at October 31, 2023

The business of media matters, having the right model to do the work that needs to be done is how scaling happens – Anita Eboigbe

In this sit down with Anita Eboigbe on LightRay!’s 100 Women in Media Leadership Series supported by WSCIJ, #ReportWomen and Gates Foundation, she gives a rare insight into the business of media, the role of women in media and how the intersection between these matters in running a successful media.

By admin , in Ignite iThink! Super Conscious Woman Series , at October 31, 2023
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