In this sit down with Anita Eboigbe on LightRay!’s 100 Women in Media Leadership Series supported by WSCIJ, #ReportWomen and Gates Foundation, she gives a rare insight into the business of media, the role of women in media and how the intersection between these matters in running a successful media.
What is entertainment news without data journalism? What is Nollywood, the 3rd grossing entertainment industry in the world after Bollywood and Hollywood without data retelling its narrative? Well, for Anita E. Eboigbe, that’s where her break-in journey into the Nigeria Media and Journalism space took off on its trajectory. Age hasn’t nothing to do with crashing the glass ceiling as she has proven, instead it has everything to do with asking the most important questions: what do you want, why do you want it and how will you get it using your skills, craft, knowlege and expertise to become a respected voice in the media space? Anita’s ability to respond to these questions authentically and unapologetically got her to where she is currently with Big Cabal Media. She understands the business models of the media ecosystem and intends to democratise it. Are you wondering how that is going to look like? Join us in this Special Exclusive Series on the Nigeria Women in Media Project by LightRay Media.