When your headline victim-shames, change your gender narrative and use of language
As the 16 Days of Activism continues to set the tone on gender mainstreaming, at LightRay Media, we believe the language used in the media either empowers or disempowers. It can also inspire a call to action or normalise the status quo of no action. It can challenge and speak truth to power or become a lap dog instead of a watchdog.
As media organisations, your biases are revealed in the headlines of your stories, narrative spin, gender voices or lack of it, the tone, manner and language we deploy. 2023 is the year that holds the media to become more accountable in its reportage going forward. The media, creates the kind of society it creates and foster. Just a kobo for your thought.